Together with employees, customers, related shareholders, suppliers, ningxinjuli, work together to create more relaxed, more efficient, more environmentally friendly transport equipment, continuously improve the quality of human life and work.

"HELI lifting the future" as our mission, first represents a responsibility. As the first brand of Chinese forklift industry, HELI responsibility undertakes the responsibility of industry to enhance the international status; second is the future development of enterprise and industry confidence. Chinese as the first big market, we should have the international first-class brand, first-class enterprises and first-class products; third is to unite all forces, together to force national brands to grow bigger and stronger, to achieve rapid increase, as soon as possible into the international field of the first group of industrial vehicles.

HELI aim to enter the world top five in global vehiclesindustrial as short-term goal, determined to become a world-class, everlasting enterprises. Hundred year HELI is our definition of the concept, the world's top five is the goal of our quantitative. HELI people work step by step and constantly strive for progress, and gradually expand the business bigger and stronger. Since the beginning of the new century, HELI has entered a rapid development period, in 2006, the world's top ten forklift industry. Today we put forward into the world's first group of forklift industry, to enter the world's top five goals, is the history of our glorious heritage, but also the pace of HELI people will never stop!

Since the birth of HELI, carrying a lot of people's hope. HELI vision is the inevitable requirement of the enterprise mission, is the leader of the high expectations of HELI, is the industry serve the country's social responsibility, is to customers, employees, shareholders, suppliers and the public over the years, is beyond their own to be world-class incentive. Try to enter the world top five forklift industry, will work together to create a world-class brand, in order to achieve hundred years together.

"People oriented" means HELI take its employees, customers, shareholders and related partners as fundamental, and strive to achieve long-term development and profit maximization.

Respect and rely on our employees, achieving staff loyalty. The company has become a trustworthy place for employees, employees grow up at HELI and become a useful person and contribute to company sustainable development. Take “continuously improve human work and life quality” for the purpose, HELI always make efforts to develop materials handling equipment more relaxed, efficient and environmental friendly. Starting from the spare parts, HELI create refined products to replay the society, maximally satisfy customer requirements. We believe: New product must be refined product, and new product is also the extension of the refined product. “Repay the society with refined products” is the extension of “People oriented”, it is also a guarantee to defend related partners’ interests. Moreover, it also reflects that HELI fully fulfill its social responsibility.

1. Law-biding, honest and pragmatic
2. Rely on employees, employees loyalty achieve Heli success
3. Maintain positive attitude
4. Customer expectation is our source of improvement
5. Advocate the working style of being on site, discovering the reality, handling it at once.
6. Respect facts, data and result.
7. Continuous innovation and improvement.
8. Cooperate together and pursue excellence
9. Pursuit the sustainable, steady and healthy development
10. Serve the country through the industry
"Ten guidelines" is the HELI's success road for past 50 years, but also the future development strategy. All HELI people should vigorously promote this concept, principle and method, abide this conduct together.